In developing a new primary logo for Tika Taka Tours, we aimed to position the brand as an appealing choice for those who value community, exploration and connection over generic travel experiences. The service offers a premium experience for football enthusiasts that are up for sharing new and exciting experiences with friends.
Inspired by the dynamism and playfulness of both travel and sport alike, the curved shapes and fluidity of the logo introduces the convergence of both activities. The logo is distinct and easily adaptable and playful yet professional, making use of typography and colours that consider readability and style.
